Johnnie Walker
The 24
The 24 is a relationship marketing program aimed at the global Johnnie Walker drinking audience.
“The number of carats in the world’s purest gold. The hours of achievement in a single day. And the precise angle—24 degrees—at which each label is carefully applied to every bottle of Johnnie Walker Scotch Whisky around the world.
Fixed precisely upward, symbolizing relentless progress and optimism, the Johnnie Walker label has inspired the creation of The 24, a world of privileges, knowledge, and rewards. Features will include: “The 24s” from around the globe, or user-generated lists of restaurants, bands, bars, and more, all set to Johnnie Walker-inspired standards; and 24-minute, downloadable Walks of Greatness podcasts, where extraordinary ndividuals will share their stories of achievement and success.
The path continues on, and rich rewards lie ahead. Step up with The 24.”
Microsoft
As Close as You Can Get
This was a banner ad campaign that I designed for Microsoft’s advertising division. They wanted something that was both elegant and edgy, which was definitely a challenge from a design standpoint, but I think we succeeded in creating something that was distinctly “not Microsoft” but also wasn’t so edgy that it was offensive.
Johnnie Walker
Beyond The Label
Beyond the Label is a project aimed at providing Johnnie Walker drinkers a behind the scenes look at what goes into making the world’s most famous Scotch. This idea was born out of the request to have a recurring series of communications that provided “insider access” to the world of Johnnie Walker.
Julio Vargas
Portfolio Site
I just finished creating this identity and full web design for my friend (and excellent flash developer) Julio Vargas. This is just a sneak preview; he should have the final site up and running soon...stay tuned for more details and the launch…
Johnnie Walker
Lasting Impression
“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.”
This year we were faced with the difficult task of organizing multiple holiday initiatives into an integrated experience. The program stretched across several different channels including packaging design, HTML emails, direct mail and a full modular flash site build.
I am particularly proud of the web component to this project, which made use of innovative navigation techniques, 3D motion graphics, video and xml.
Johnnie Walker
Private Tasting
The Johnnie Walker Private Tasting program shows current Johnnie Walker consumers how to organize and host an exclusive Scotch tasting for their friends. The multi-channel program began with a simple, elegant mail-piece that formally invited customers to watch a video introduction teasing the new program. A few weeks later, a follow-up email unveiled the Private Tasting and linked to the website, where customers could watch videos, download content and order a limited-edition private tasting kit.
The program was a huge success, generating more than 2,000 responses in the first 48 hours alone. Diageo is now looking to expand the experience by offering additional content such as cocktails, food pairing and blending.
Smirnoff
Smirnoff.com
Smirnoff.com is a modular website first created for the European market by AKQA. I was asked to rework the site with additional modules, design and copy for the US market.
mySomeday
mySomeday.com
Finally a social networking website with a purpose! I did all the design work for this beast of a site (50+ pages and counting) as a very close to my heart freelance project. The premise behind this site, founded by my friend Joe Satto, is that it’s always easier to achieve your dreams when you’ve got help. Watch for updates on this project, as it should being going live soon!
Subaru
Love is an Adventure
This site was designed for a new business pitch and was centered around an interactive game that would allow users to learn about the range of Subaru models and their capabilities. Users could virtually explore the country and learn how to get the most out of their Subaru.
Johnnie Walker
The List
The brief for this project was to explore user generated content that would also double as a benefit to passive users. The solution was “The List”, a convenient place to go to learn about all of the latest trends in food, fashion and entertainment. In addition to feeding the list with content from UrbanDaddy, users could submit their own recommendations to be featured.
Johnnie Walker
Gleneagles Golf
This was one of the first websites that I ever designed. Built to showcase the Johnnie Walker Championship, this site featured some beautiful photography of the Gleneagles golf course in Scottland as background images that gently cross-faded in and out. Sound recorded from a golf course, combined with the ability to launch this site full-screen completed the experience.
Guinness
St. Patrick’s Day
This website was a monster...it was essentially five entire websites wrapped up in one, each built in less than a week. Each weekly update included video, e-commerce and various other St. Patrick’s Day themed games, offers and downloads.
Johnnie Walker
Jim Furyk Sponsorship
This website was built to highlight Johnnie Walker’s sponsorship of golfer Jim Furyk. We took video footage of Jim inviting Johnnie Walker drinkers to enter a sweepstakes to play a round of golf with him at his favorite course. Users could download video in several formats as well as easily post video online.
yaperture.com
Logo Development
I developed this logo for my friends over at yaperture.com. I think it turned out really nice and clean. Also, I can’t help but point out that the colors that we chose very closely represent those of the founders’ alma mater, UNC…
Brett Helsham
Logo Development
I created this logo for my friend who was thinking about starting her own fashion line. She decided to become a movie star instead, but I’ve always really enjoyed this logo anyway.